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YouTube Design Star Drew Michael Scott Shares His Decor Sources and Inspirations, From CB2 to Ballerinas

The steady upward trajectory of 27-year-old YouTube star Drew Michael Scott’s career — he uses his middle name to distinguish himself from the similarly named Property Brother — is no accident. Neither is the fact that Desenio, the buzzy Sweden-based e-commerce wall art brand beloved of millennials and Gen Z-ers in over 35 countries, tapped […]

YouTube Adding Generative AI Tools in Creator Push

The video platform YouTube on Thursday announced a suite of creator tools — including a number of products that take advantage of generative artificial intelligence — in a bid to further bolster its leadership in the creator ecosystem. “AI will enable people to push the boundaries of creative expression by making the difficult things simple […]

Russell Brand: YouTube Suspends Monetization on Comedian’s Channel Amid Assault Allegations

YouTube has suspended monetization on Russell Brand’s channel after the comedian was accused of rape and sexual assault. “If a creator’s off-platform behavior harms our users, employees or ecosystem, we take action,” a YouTube spokesperson told U.K. media outlets on Tuesday. The company added that Brand had violated YouTube’s “Creator Responsibility policy.” The move comes […]

MrBeast Says He’s “Dying Mentally” Filming Weekly Content for Later This Year

Jimmy Donaldson, who’s known on social media as MrBeast, is opening up about the mental toll of being one of the most popular content creators. A day before winning creator of the year at the 2023 Streamy Awards for the third year in a row, MrBeast wrote on X (formerly known as Twitter) that “in order to […]

Kids YouTuber Ryan Kaji Expands Live-Action, Animated Content Slate With ‘Ryan’s World Ninja Adventures’ (Exclusive)

Ryan’s World’s, home of one of YouTube’s biggest influencers and content creators Ryan Kaji, is expanding its kids-focused slate with the launch of Ryan’s World Ninja Adventures. Inspired by the Japanese heritage of Ryan’s father Shion and a series of family trips to Japan, the new content and consumer product expansion from — a digital media company […]

YouTube Ads Are Back on an Upswing as Revenue Hits $7.7B

YouTube brought in $7.7 billion in advertising revenue in its second quarter, reversing the prior trends of a downturn. This is an increase from the $6.69 billion in the previous quarter, which had been the third consecutive quarter marking a decrease in ad revenue, and above the $7.3 billion brought in during the second quarter […]

Streaming Giants Have a Local TV News Problem

On Feb. 28, hundreds of local broadcast station executives gathered at Nationals Park in Washington D.C. On the agenda for the NAB-sponsored conference were panels and fireside chats with Sen. Ted Cruz and FCC commissioner Nathan Simington, among others. But on the sidelines of the conference, according to an attendee, executives also commiserated over a […]

YouTube Hikes Prices For Premium, Music Streaming Offerings

YouTube is the latest streaming company to hike the subscription prices for its offerings. On Thursday, the company raised the prices for its YouTube Premium service (which lets users watch videos ad-free and download them for offline viewing) and its YouTube Premium Music app, the company’s music streaming offering. “We’re updating the price for YouTube […]

YouTube Star Grace Helbig Reveals Breast Cancer Diagnosis

YouTube Star Grace Helbig is opening up about her breast cancer diagnosis. In a nearly eight-minute video shared to her YouTube and Instagram pages on Monday, Helbig detailed learning about her diagnosis a month ago. “I’ve had a decent amount of time to process and start the process, and so I’m finally ready to share […]

Netflix’s ‘Wednesday,’ HBO’s ‘The Last Of Us’ on YouTube’s List of Top 10 Ads for 2023

What makes for a successful commercial on YouTube? It helps to be a streaming service. On Monday, the Google-owned video platform released its 2023 Ads Leaderboard, which highlights the top 10 ads that have streamed on the platform in the last 12 months. And just like last year’s list, it helps to have some star […]

YouTube’s Brandcast Leans on AI, the NFL and CTV

In an upfront week that saw NBCUniversal, Fox, Disney and even TelevisaUnivision tout their corporate relationships with the NFL, only YouTube got the commissioner himself.   NFL commissioner Roger Goodell took the stage at Lincoln Center’s David Geffen Hall during YouTube’s Brandcast event to tout the league’s Sunday Ticket deal with the video platform.   Joined by […]

YouTube Reveals Details, Pricing on Revamped NFL Sunday Ticket Offering

YouTube has released much-anticipated details on its streaming offering of NFL Sunday Ticket, the out-of-market NFL package. Sunday Ticket, which had been exclusive to DirecTV for decades, will shift to YouTube next season, with the Google-owned video platform making it available as an add-on for its YouTube TV service, or as a stand-alone streaming service […]