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Annenberg Inclusion Initiative

The Demographics of Movie Stardom: Who Sells the Most Tickets, Gets the Best Reviews

What makes a box office winner? Conventional wisdom, inferred by the business decisions of studios and distributors, is that movies starring white male protagonists — the most relatable of human beings — are the most reliable guarantor of high ticket grosses. As such, those are the films in which companies place the lion’s share of […]